1. Classic White Background web design
2. Simplistic/Minimalistic UI with a Solid coloured background
3. Two toned design with Serif font type. (and film like photography)
4. Strong Hero image with a simple Call to Action
5. One-Page Up Scroll
This often features a continuous image that flows from top to bottom of the page and uses font variation to define different section of the web site. Also oftens uses a Java script to navigate using scroll actions.